Format Overview
Live · Auto-updates every 30 min
Video
Deep Dive — Video Creatives
Key signal: Watch the P25→P100 drop-off. Hook fails = nobody past 25%. Past 75% but no click = CTA/offer issue. Under 3s avg watch = fix the first frame.
GIF / Motion
Deep Dive — GIF Creatives
Why GIF wins: Motion without sound, loops for multiple impressions, showcases texture perfectly for skincare.
Static
Deep Dive — Static Creatives
Pattern: Sensory-specific copy wins. Brand announcement style fails on cold audiences.
AI Creative Intelligence
Claude · Refreshes with dataClaude's Deep Analysis
Analysing all creatives...Profitability Ladder
All creatives · breakeven computed from marginImmediate Action Plan
Claude · Based on live dataNext Steps
Claude · New hooks, creatives & audiencesKey Learnings
Claude · This 14-day period✦ WHAT THE DATA IS TEACHING YOU